Connect with your audience
Learn how to turn your data into powerful marketing performance drivers. You will learn how to effectively segment and target your audiences to personalize your messages accurately. You’ll then explore how to automate and scale your campaigns with data, with a hands-on workshop to take action. Finally, you will discover how to measure the right indicators (KPIs) and optimize your results in an interactive discussion. Concrete training to boost the impact of your communications thanks to data intelligence!
Learning Objectives
Identify the types of data flowing through their ecosystem
Understand the steps to an effective data strategy
Apply data collection best practices to their own data strategy
Course outline
Introduction to Segmentation and Targeting
Understand and apply the concepts of segmentation and targeting to personalize marketing messages.Data-driven marketing activation
Use data to automate and personalize marketing campaigns at scale, with a hands-on workshop to build skills.Performance measurement and optimization
Measure KPIs and optimize marketing campaigns through data analysis, followed by an interactive discussion.