01

Linkage

Your databases contain a range of information, from descriptive data to data on usage, metadata and enhancement data. Our linkage service will help you categorize and assess how your organization uses data and support you in the steps leading to the optimal use of your data assets.

02

Training

How can you develop and build on the data your organization generates every day? How can you use them strategically? What are the best practices? How should you approach them? Our training sessions, courses and workshops will point you in the right direction to capitalize on all the potential data hold. We will help you take control of your data and guide your business decisions.

03

Data pooling

There is strength in numbers. Join forces with other organizations on your territory or in your field to combine your data for a wider range of possibilities, since data from others will shed light on your own. Learn more about the culture-related practices of clienteles like yours. Trust us to lead analyses that are significant to all the partners involved, since correlation and collaboration support shared innovation and the development of collective intelligence. One for all, all for one!

04

Data development

Development helps transform data into food for thought for your next plan to expand your clientele or steer your organization’s strategic evolution. Synapse C has set out effective tools to support your decision-making process and enhance current information. We will work with you to establish methodologies that meet your needs and help you take action, drawing on the avenues for reflection that arise from the analysis.

05

Special projects

By merging our data development expertise and academic and professional forces in data analysis, we provide support for a range of projects, including partnership research, analyses of specific business problems and the elaboration of working tools and recommendation algorithms. Tell us what your needs are.

Pilot project: Quartier des spectacles pools its data

Is Thursday the most popular day for concert tickets in Montréal? Do TNM and Duceppe ticketholders find information on the theaters’ cultural programs on Facebook or through traditional media outlets? What percentage of 18- to 35-year-olds go to the opera? These are just some of the questions to which Synapse C seeks to respond, in collaboration with partners in Montréal’s Quartier des spectacles.

Already united through geographic proximity and a shared vision for cultural development in the city’s downtown core, the 60 organizations that make up Quartier des spectacles took steps to pool their data. Along with Synapse C, sector stakeholders aimed to develop an expertise and set out a common vocabulary to collect, process and transform the data they gather every day.

In the medium and long terms, their efforts will lead them to change their communications and adapt their cultural programs. In this particular case, data analyses could have a strong influence on the organizations’ development and growth.

To achieve the objectives of the initiative, it was critical to consult with data analytics experts and academic researchers in a range of fields. It has been shown that a number of partners in Quartier des spectacles do not have the expertise or resources required to capitalize on their data and use them to drive actions and interactions with cultural consumers.

Yet, they have every reason to do so, since data are key to the success of the missions of these organizations, which aim to create a dialogue with different audiences. In a world that is increasingly dematerialized, cultural data have the potential to transform how institutions relate to those who support them, today and in the future.

Quartier des spectacles partners are especially focused on better understanding their audiences so as to develop more relevant cultural proposals and marketing ideas. Usage data analysis sheds light on consumers themselves, as well as their cultural practices.

To expand the project, the partners then joined forces with Jean-Noé Landry (Nord Ouvert) and Josée Plamondon (consultant) who also contributed to the establishment of Synapse C.