In 2012, a study undertaken by the Quartier des Spectacles Partnership underlined the need for the cultural sector to better understand its audience and to develop intelligence and know-how regarding the use of the data it generates and of the data that it had access to.
Since 2017, listening to the sector’s needs, 8.8 million data points regarding ticketing from 20 cultural institutions from the Quartier des Spectacles in Montreal have been shared and their potential explored by 120 analysts during an event with Aimia, IVADO and HEC Montreal.
While the exercise generated more than 200 recommendations for the participating cultural organizations, the event also confirmed the unequivocal need for the creation of an organization dedicated the exploitation of data in the cultural sector. And thus, Synapse C was born.
By mutualizing and analyzing cultural data: contributing to the amelioration of the market intelligence of the cultural sector and the development of its competitiveness thanks to the establishment of new higher performing and innovative solutions across its business practices.
Through training: reinforcing management skills in data analysis straight away in order that they quickly develop a data culture and related data management reflexes at the heart of their organisation. The training also permits them to respond to emerging needs and to the various future professions associated with data analysis.
Through research with partners: knowledge transfer and a network made up of the best, developing tangible and avant-garde tools that assist the development of organizations’ business practices as well as contributing to bring Canada to the forefront of data analysis innovation in service to the development of the cultural sector.
Let us put our expertise in data analysis and knowledge of the cultural sphere to work for you. We will transform your raw data into valuable information.
How can you use them strategically?
What are the best practices?
How should you approach them?
Our training sessions, courses and workshops will point you in the right direction to capitalize on all the potential data hold.
We will help you take control of your data and guide your business decisions.
Join forces with other organizations on your territory or in your field to combine your data for a wider range of possibilities, since data from others will shed light on your own.
Trust us to lead analyses that are significant to all the partners involved, since correlation and collaboration support shared innovation and the development of collective intelligence.
Synapse C has set out effective tools to support your decision-making process and enhance current information.
We work with you to establish methodologies that meet your needs and help you take action, drawing on the avenues for reflection that arise from the analysis.
We co-create, based on your needs, methodologies that will support you as gear up through engaging directly with you and discussing your data analysis needs.
What kind of training should I do to prepare for data analysis project? What is needed to develop a data culture in my organization?