Who
are we?

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Centre d'excellence

Recognized as a Digital Centre of Excellence (big data in the cultural sector) by the Ministère de l'Économie et de l'Innovation du Québec since its inauguration in 2019, Synapse C origins go back almost 10 years.

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In 2012, a study undertaken by the Quartier des Spectacles Partnership underlined the need for the cultural sector to better understand its audience and to develop intelligence and know-how regarding the use of the data it generates and of the data that it had access to.

Since 2017, listening to the sector’s needs, 8.8 million data points regarding ticketing from 20 cultural institutions from the Quartier des Spectacles in Montreal have been shared and their potential explored by 120 analysts during an event with Aimia, IVADO and HEC Montreal.

While the exercise generated more than 200 recommendations for the participating cultural organizations, the event also confirmed the unequivocal need for the creation of an organization dedicated the exploitation of data in the cultural sector. And thus, Synapse C was born.

WHAT DOES SYNAPSE C DO ?

WHAT DOES SYNAPSE C DO ?

Following a logic of long-term structural development for the entirety of the disciplines and sub-sectors that make up the cultural sector (e.g.: performing arts, visual arts, literature, museology), Synapse C, a non-profit, has developed an integrated action strategy that can be deployed across the following lines:

By mutualizing and analyzing cultural data: contributing to the amelioration of the market intelligence of the cultural sector and the development of its competitiveness thanks to the establishment of new higher performing and innovative solutions across its business practices.

Through training: reinforcing management skills in data analysis straight away in order that they quickly develop a data culture and related data management reflexes at the heart of their organisation. The training also permits them to respond to emerging needs and to the various future professions associated with data analysis.

Through research with partners: knowledge transfer and a network made up of the best, developing tangible and avant-garde tools that assist the development of organizations’ business practices as well as contributing to bring Canada to the forefront of data analysis innovation in service to the development of the cultural sector.

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